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Complete Guide to Google Ads Keyword Match Types and Analysis
Keywords are the backbone of any Google Ads campaign. Every Google search has some sort of intent behind it — whether it’s commercial, navigational, transactional or informational. When you target the...
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Google Ads Dashboards: Reporting, Metrics and Target KPIs
Test, monitor, analyze, and improve. If you need a recipe for success in Google Ads, this is it. Setting the right KPIs and observing the right metrics is a HUGE part of what helps you pinpoint what’s...
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How to Set Up a Simple Google Ads Testing Framework for Campaign Optimisation
Experimentation is a HUGE part of Google Ads. When you test and learn, you can see what works, tweak your ads for optimized performance, and uncover new opportunities that your competitors haven’t...
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The Ultimate Guide To Google Ads Ad Extensions
Ad extensions are a powerful way to direct people to a greater number of pages on your website WITHOUT having to set up another campaign. They might only be a little snippet under your ads, but these...
View ArticleTypes Of Keywords
From internal linking to site mapping, many branches make a bulletproof SEO strategy. If you’ve considered upgrading your SEO tactics, you would likely have come across keyword research and...
View ArticleA Complete History of Google Algorithm Updates
An enormous part of maintaining your competitive edge online and making sure you reach more customers is ensuring you are in line with SEO updates and adjusting your search engine optimisation strategy...
View Article3 Major Changes To Google SERPS: 10 Down to 7
Yet again, Google has made changes to its user interface and search algorithm, and the relatively simple developments still spell big impacts on digital marketing strategies and online brands. As with...
View ArticleSEO vs PPC: Pros, Cons & Combining The Two
In the world of digital marketing, search engine optimisation (SEO) and pay-per-click (PPC) digital advertising often go side by side. If you’ve been trying to create a more competitive online presence...
View ArticleGoogle’s March 2023 Core Algorithm Update
As anyone who deals with digital marketing knows, Google’s ranking factors define the rules for engagement when it comes to SEO. In the past, Google core updates have upturned the digital landscape,...
View Article5 ways Chat GPT Elevates your SEO Strategy
Since OpenAI launched its AI chatbot ChatGPT in November 2022, tech experts, journalists and businesses have rushed to test the limits of the technology and theorise on how ChatGPT’s AI might be used...
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